.2024 has actually been a volatile year for adtech funding.U.S.-focused adtech startups, the moment familiarized to getting billions in venture capital annually, have actually reared almost $360 thousand up until now this year, placing it on the right track to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase records. That lag results from market concentration, elevated regulatory stress, and economic uncertainties.ADWEEK talked to 5 VCs that remain to invest in adtech companies, regardless of these difficulties, about what they are searching for and also what they avoid. Probably unsurprisingly, these entrepreneurs are targeting chances in privacy-focused modern technologies and also industry-specific places like connected television.